Risk analysts have advocated that we should shift to risk-based risk management on the basis of risk assessment. However, it has not been well accepted in Japanese society. There seems to be three reasons blocking the social acceptance of risk-based risk management. Firstly, logical thinking, that is fundamental in risk-based risk management, has root difficulty. Secondly, people who can take part in risk communication, that supports risk management, are the few. And thirdly, people could choose other options than risk-based risk management. This paper discusses there reasons and proposes some actions to get over them.