A variety of cross boarder types of collaborations have been perceived in patterns of super service manufacturing for front edge wants brought by digital technology development and network environment. It is dominated by industrial vision of value creation in pursuing harmonization between hardware, software, and human ware beyond genres of cross boarder of business domain, knowledge and nationality. Platform management proposed by P2M theory could provide the implication and challenges to this new move as methodology. The research target is directed to cross disciplinary areas in management, engineering and social psychology for knowledge integration. Its intent is directed to standardization of effective design and operation of field for integration management. Alignments rising in inter organizational collaboration are creative endeavors for solutions at the highest level of difficulty. As such, platform and service supports are essential functions which provide knowledge for communication covering humans, information, and cultures totally across organizations alliances.

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Under increasing uncertainty, results of bipolarization are observed in innovation efforts. The failures are likely to cause trauma which would bring about negative cycle to activities. High performing enterprises appeal the uniqueness of new products timely in marketplace. The key is hidden by deliberate program lifecycle management for program benefits. Its major function is the integration management of different lifecycles among R&D projects organized for product, process and business. The typical examples are uncertainty countermeasures disclosed in the cases of package option designing in P2M models, business chance loss in market entry delay and alignments between long range sustainable type and short range seamless type developments. The intent of this paper is targeted to editing the bases of logical context and dispersed literatures and experiences. The approach on innovations is the integration of knowledge to creative framework to uncertainty environment.

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The implementation of recycle is more important from the view point of establishing the recycling-based society. There are complicated laws, regulations and system surrounding computer recycle. Manufactures start to seek approach of recycle business. P2M can set specific mission for recycle business, and business deployment will need to set business plan and resource allocation. In this study, we will verify the function of P2M that enables for the manufacture to deploy recycle business as value added activities.

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The program relevant to regional activation or environmental preservation should be gotten started after absorbing the opinion of a stakeholders and sharing the common purpose and missions. In the execution stage and operational phase of a program, it is necessary to offer a common place for urging coproduction by various and vibrant people in local inside and outside. In this paper, local activation environment platform as a common place that people in local inside and outside form a community and coproduce was proposed by applying platform theory of P2M. As empirical study, the game on SNS which utilizes ICT network was designed by platform theory and the effectiveness of the platform theory was considered by actual proof data.

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In global competition, a lot of enterprises try to use the ERP (Enterprise Resource Planning) package to improve achievement by business reform. However, although there are a lot of cases of achievement improvement and the customer satisfaction improvement, the failing case is not few. The failing reason is various, and one of the main causes is that ERP is not able to be used well on the production site. Therefore, the ERP education is necessary for making the ERP introduction succeed. In this background, the project of ERP education system is started by research center for e-learning professional competency of Aoyama Gakuin university research institute, which also is a joint research among NTT data systems corporation and ORACLE Japan corporation. This paper reports the result of the research.

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In this paper, using comparative analysis in case studies of Japanese and Korean companies developing mobile phones, we discuss why the firm which implementing Mass Customization Strategy will fall down in the competitive market. Focusing the accumulation of technology knowledge we show that cognitive context value, that derived from the functional value which based on technology knowledge will lead the firm competitiveness, on the other hand it becomes the trigger of the fall down.

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Manager of an innovative program which includes several complex projects has to be sensitive to business contexts and should integrate both the body of knowledge learned at school and practical experience gained in the field. Practical knowledge for managers can be obtained only by on-the-job training. We are developing MANGA-style business case textbook for practical education of program managers. This paper discusses potentiality for developing management skill by means of the advanced case method in a school situation.

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This article provides a potential driving force achieving sympathy organization-widely for the company activation by collaboration among chief officers and middle managers. It is clarified that a proposed intra-communication modeling of spillover along with size and scope can describe penetration process of sympathy achievement towards social innovation, Also, the effectiveness of proposed modeling can be demonstrate system creation for a management innovation through doing some practical training program and deep discussions at actual companies.

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The study of university spin-offs which aim for initial public offerings has been examined. Meanwhile, university spin-offs which try to mediate between universities and companies have recently attracted people's attention. We examined it from the point of P2M communication management. In this study, questionnaires were sent to manufacturers and university spin-offs. The result of the inquiry made it clear that both of the manufacturers and the spin-offs want to do their collaborative research. Also, the manufacturers hope to buy products from spin-offs, and spin-offs want to sell their products to manufacturers as well.

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The field of design is considered to be one to which P2M can be applied since it possesses a style of project type. However, P2M has not been executed in the field of design so far. Therefore an investigation was made by setting up tasks such as possibility of applying P2M to the field of design. It was carried out based on interviews to participants of a certain project. As a result, it concluded that there was high possibility of applying P2M to the field of design.

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In these days, under a shortened term for developing series of new products, a corporation rather takes an attention to develop a product with a new value. However, even if the product is planed with an excellent concept, the product does not generate any significance as long as the concept is not reflected to the product. Additionally, there is a possibility that the shortened term for developing the product disregards the original concept. To solve such a problem, in this paper, the authors propose a method for understanding inconsistency in conducting a mission during a planning stage. By dividing a product concept into two parts (a plus part which contributes success in conducting a mission and a minus part which obstacles the success), causes and results relation between the plus part and the minus part in project phases is regarded as internal and external constraints.

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