2015 Volume 23 Issue 3 Pages 171-179
This study developed the Multi-dimensional Privacy Scale (MPS), designed for the multidimensional assessment of information privacy, and evaluated its validity and reliability. Undergraduate students (N=371: 124 men, 247 women) completed a questionnaire. Factor analysis of the responses revealed six dimensions of concerns about individuals' information privacy: Likings (6 items), Past and Recent Experiences (6 items), Belongings (6 items), Addresses (3 items), Appearance Characteristics (4 items), and Value Judgments (4 items). The reliability of the scale was examined by calculating the alpha coefficients and the test-retest reliability correlations. The validity of the scale was assessed by examining the relationships of the MPS to privacy preferences and self-disclosure tendencies. The results showed that the MPS had sufficient validity and was highly reliable.