Strategic Consistency Revisited

From Resource Allocation to Temporal Continuity

Abstract

Strategic consistency in resource allocation has in the past been called into question within the field of strategic management. However, the spotlight has been on dynamic capability with an emphasis on flexibility, while in a certain sense, strategic consistency has been taken for granted and treated lightly. In recent years, strategic consistency has once again come into use but with a meaning similar to organizational identity and as a concept that reflects the temporal continuity of an organization.