Annals of Business Administrative Science
Online ISSN : 1347-4456
Print ISSN : 1347-4464
What was the Galapagos ke-tai?
The case of Japanese mobile phones
Atsushi AkiikeSotaro Katsumata
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JOURNALS FREE ACCESS Advance online publication

Article ID: 0180912a


The word “Galapagos” has garnered attention in Japan as an explanation for the loss of global competitiveness by the Japanese economy and Japanese companies, even while the Japanese companies are competitive domestically. The term has particularly been used with mobile phones in Japan, which are known as “Galapagos ke-tai.” An analysis of newspaper articles showed that discussions on Galapagos mobile phones were primarily about technology, technology standards, and features. However, smartphones that looked like Galapagos ke-tai came to be called “Garaho” later, and the term Galapagos then took on the meaning of appearance.

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