The purpose of this paper is to lead the necessity of 'Urban produce' from the viewpoints of both the comprehensive plans and the urban activities. To pursue this purpose, we extracted the factors which are observed in the urban activities by using the statistics of Nagoya city. As a result, the characteristics of urban bases(urban center or sub center) are to promote or to attract urban activities by their valuable charms. It is necessary to introduce a new effective way to do it. 'Urban produce' is the necessary measure to create the town design form now on.