The aim of this paper is to make an investigation into the modernization of urban space in the Jong-Ro district of central Seoul. Using primary material drawn from a detailed review of the newspapers of the period under study, two distinct dimensions to the analysis are described: (1) newly appearing urban functions, corresponding to "modern" urban space, and (2) transformations to pre-existing urban activities and functions under modernization. Under the first category, new political and cultural uses were identified, along with a new recognition of these novel urban facilities. Under the second category, the consumption spaces of Jong-Ro, the official road for the procession of the King, and urban planning processes are identified as beings continuations of earlier patterns from the preceding Chosun Period.