Recently in Japan, streetscapes have been changing by repeated deregulation and redevelopment. Through the experiments using VR system, we research the desirable building forms and facades in Nihonbashi. Firstly we investigate the changes of impression in three streetscapes whose buildings forms and height are different. Secondly, we investigate the difference of impression of facades in the cases they are seen in streetscapes or seen individually. Thirdly analyzing the correlation of physical components and unique facades, we clarify the relation between attractiveness of streetscape and building forms and facades. Way of design to create lively, emotional and unique streetscape in Nihonbashi is suggested.