The purpose of this study is to clarify changes in location of large-scale retail stores in Tokushima prefecture and the shopping behavior of consumers. First, change in location of large-scale retail stores in suburban areas is observed. Second, after the change of shopping behavior is analyzed, the relationship between changes in shopping behavior and the large-scale retail stores is explained. Third, importance of factors which influence shopping behavior is clarified using the shopping behavioral model. As a result, it was found that the mechanism of shopping demand to the large-scale retail stores in suburbs increased in recent years.
