This research aims to clear effects and elements by the rural-urban interchange of "Okumino challenge shop" in Gujo-City, and the factor that is important for continuation of the activity.
As a result, it became clear that the challenge shop contributed to the reproduction of an urban areas and vacant houses, promotion of the agriculture etc by charm of an urban areas and direction in the real space especially.
For continuation of the activity, the agricultural products which anyone can cultivate and having other works are important factor, and it is demanded the support of an urban areas such as the marketing or the sale talented person for rural areas.
