The objectives of this paper is, selecting downtown Kumamoto City as the case, first, to understand the features of downtown visitor's behaviors of rambling and consuming activities, including the spread of visiting areas, and second to find out guides for downtown planning that will be able to promote visitors rambling and consuming activities. The authors conducted hearing survey for 1416 visitors, at the time of their departure from the downtown, on their rambling and consuming activities on that day. Through a multivariate analysis that used 6 indices, as well as the observation of mapping data on their area for visit and shopping, those features are found: there are five types of visitors, that vary in the amount of consumption, the length of rambling route or the area of visit, length of stay: consideration on the layout of exit or entrance points to the downtown, large store, and major shopping street will be able to promote rambling activities of visitors: the existence of small shops and service facilities along narrow streets behind the major shopping streets will attract visitors of various socio-economic features to the downtown.
