This paper aims at elucidating characteristics of general history exhibition by way of exhibition scenario and display design in public museums of history. 39 newly built museums were selected to analyze their modus operandi of exhibition. It was found that there was a correlative pattern among style of exhibition scenario, allocation of exhibited items and display design consisting of visitor circulations. When reviewing the trends of general history exhibition, it can be said that the display design is changing to the allocation where visitors can select their circulation according to their interest.