Culture has become considered as a crucial element in urban regeneration in the UK. This study focuses on new iconic architecture in England and aims to clarify its importance, practices, and challenges. It argues that 1) iconic architecture is expected to deliver vibrant local economy as well as pride and confidence to local people; 2) the British Government has exploited the National Lottery Funds to underpin iconic projects, which have become new essential landmarks for localities; 3) some unsuccessful projects reveal importance of adequate business plans, location and concepts for the projects, based on local needs.
