In the Toyokawa Inari Shrine's shopping street area in Toyokawa, Aichi, Japan, townscape improvement project has been carried out since 2006. In this search, in order to analyze the effect of the shop façade renovation before and after the renovation is compared. A behavioral survey of passers-by examines the effect of the projects by observing how their walking paths were altered due to this project. The first two pilot projects evaluate the effects of renovation and the following projects examine how this project contributes to attract more people as was before.