This study aims to consider the issues on sustaining aquariums' publicness as cultural facilities by providing good services with stability. Actual conditions and its changes over the years on all aquariums in Japan were surveyed. Also, questionnaires on the operation, the maintenance and the facility utilizations were conducted from the viewpoint of social and educational aspects. As a result of factor analysis, the following points of aquariums' orientation have become clear; 1) entertainable attribute for attracting customers, 2) profitable attribute with stability and sustainability, 3) planning attribute for outside aquarium programs.
