大規模商業施設における新型コロナウイルス感染症の影響による買物行動の変化に関する研究

抄録

The purpose of this study is to quantitatively understand how shopping behavior trends have changed due to the influence of COVID-19 by using the purchase history of membership cards in the large-scale commercial facilities. The main findings are as follows. In 2020, under the influence of COVID-19, the number of shoppers and purchases decreased, and the number of visits decreased by more than 20% in areas far from the subject shopping center. The average length of time spent in the shopping center showed a difference in trend depending on distance from the target facility and age.