Regional differences in the store opening strategy and the habitation tendency of the target customers according to the location of large-scale retail stores and the accumulation status of fashion brand shops by life stages

Abstract

I focus on the location and concentration of fashion brand shops, most of which are national brands, as part of an attempt to read the characteristics of the regional market through the distribution of store locations.

In the current fashion market, customer segments based on age groups and life stages are combined, and targeted brand development is being conducted for each.

Based on that, by comparing the location of the shop group and the residential area distribution of the targeted customer group, it is intended to finally grasp the actual situation of the group having the same interest in interest.