Akamon Management Review
Online ISSN : 1347-4448
Print ISSN : 1348-5504
Research Note
Product Development of Functional Chemicals and Sustainable Competitive Advantage
The Case of ANISOLM
Kenichi KuwashimaYasuhito Sumiyoshi
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Volume 13 (2014) Issue 9 Pages 313-352

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Abstract

The purpose of this paper is to investigate product development and sustainable competitive advantage in functional chemical industry. Through a case study of ANISOLM, we clarify that persistent efforts for application development, technology accumulation, patent strategy, collaboration with customers, and development of integral business models are crucial factors for sustainable competitive advantage in the industry.

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© 2014 Global Business Research Center
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