Akamon Management Review
Online ISSN : 1347-4448
Print ISSN : 1348-5504
Research Note
Converting Product Concept to Explore New Business
Naoko Kishi
Author information
JOURNALS FREE ACCESS

Volume 14 (2015) Issue 3 Pages 99-126

Details
Download PDF (737K) Contact us
Abstract

This paper examines how Kaneka develops cell separation devices and what policy is necessary to stimulate the growth of cell therapy industry. Kaneka has converted concept of their existing product to develop the devices, which are differentiated from competitor's product. To increase new entrants into the cell therapy industry, it is necessary to provide support for business dealing with products, which will be commercialized in a few years.

Information related to the author
© 2015 Global Business Research Center
Next article

Recently visited articles
feedback
Top