Akamon Management Review
Online ISSN : 1347-4448
Print ISSN : 1348-5504
ISSN-L : 1347-4448
Research Note
Converting Product Concept to Explore New Business
Naoko Kishi
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JOURNAL FREE ACCESS

2015 Volume 14 Issue 3 Pages 99-126

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Abstract

This paper examines how Kaneka develops cell separation devices and what policy is necessary to stimulate the growth of cell therapy industry. Kaneka has converted concept of their existing product to develop the devices, which are differentiated from competitor's product. To increase new entrants into the cell therapy industry, it is necessary to provide support for business dealing with products, which will be commercialized in a few years.

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© 2015 Global Business Research Center
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