The aim of this paper is to clarify the significance of the restructuring of co-operative shipment organization through the choice of shipment by the farm households. The analysis case is the Eastern Mikawa Area, which is characterized by the practice of various shipments for farm households.The main conclusions are summarized as follows: The farm households select the final shipment based on each specific management situation. The agricultural co-operatives restructuring of co-operative shipment organization made it possible for all the members to participate in various shipping options. Accordingly, the restructuring of co-operative shipment organization has gotten high evaluation from the farm households. The restructuring of co-operative shipment organization for the vegetable producing area of the collection of cargo competition relation shows the effect of increasing the attractiveness of agricultural co-operatives shipments for the farm households.
