A Study on the Chinese Advance and Company Development of a Japanese-food Enterprise

Abstract

This paper analyzes statistical data regarding company development and advance into Chinese markets of a Japanese-food enterprise. The data is based on questionnaires of Japanese-food enterprises. The findings are as follows: 1) An advance in a Japanese-food enterprise was in proportion to the efforts aiming over many areas, with many food items constituting imports. 2) It was recognized that the Japanese-food enterprise which went into China aimed at low cost production based on the capitalization and the number of employees.