Research on the Diversification and Advance of Japanese Processed Food Enterprises into China

Abstract

This paper focuses on the advance of Japanese food companies into China, which has then played an important role in the export of processed food from China. The research is based on a questionnaire distributed to Japanese-food enterprises investigating the nature of such enterprises. The findings are as follows: (1) The advance of Japanese-food enterprises has been in proportion to having led over many areas with many food items coming to be imported. (2) It was recognized that the Japanese-food enterprises which have entered the China market aimed for low cost production based on capitalization and the scale and number of employees. (3) The export of Chinese processed-food product to Japan was undertaken from the latter half of 1990's. If results of this investigation are arranged, an advance area, an advance time, and an advance form, as well as the character of the enterprise for investigation are identified.