The Agricultural Marketing Journal of Japan
Online ISSN : 2424-0427
Print ISSN : 1341-934X
Paper
Eating Habits of City Residents in Modern China : A Case Study of a Survey in Shan Dong Province and Zhong Qing City
Michiko AMANOIzumi YANOFei GAODanling WANG
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JOURNAL FREE ACCESS

2010 Volume 19 Issue 1 Pages 17-23

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Abstract
This paper examines the transfiguration of the eating habits of city residents in modern China in order to predict the trends of food demand in the future. Survey questionnaires targeting both parents and children were used to identify different cultural features of traditional eating habits. The tendencies of the parental generation showed that while regionality remains a factor in the consumption frequency in overall eating habits, influences of a Western style diet also can be found. On the other hand, food preferences in the children generation showed that regionality was weak not only in Western style food but also for Chinese cuisine as well. This latter tendency is thought to hold potential influence in food demands for China after a ten year period when this youth generation matures.
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© 2010 The Agricultural Marketing Society of Japan
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