農業市場研究
Online ISSN : 2424-0427
Print ISSN : 1341-934X
論文
中国における外食企業の展開形態と店舗経営の特徴 : 主に外食チェーン企業の業態別比較から
桂 棽棽伊藤 亮司青柳 斉
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ジャーナル フリー

2014 年 22 巻 4 号 p. 12-22

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This paper clarifies the following points regarding development of catering service enterprises in China. First, the events of the Beijing 2008 Olympic Games and Shanghai World Expo had an effect on increasing restaurant enterprises, their employees and catering-related revenue. Second, while the growth of the catering service industry is recently slowing somewhat, on the contrary, the fast-food industry has been continuingly growing. Related to this, compared with dinner restaurant enterprises, the earnings rate of fast-food restaurants is high. That is a result of efficiency of the store operation. Third, according to the survey of a number of restaurants in Beijing city reported on herein, the ingredient pricing for menu items, together with labor costs and rent fees has been increasing dramatically, making necessary raising menu prices in the restaurants. However, while this increase in menu prices results in increased revenue, this is still below the rises in labor and rent costs. Therefore, the management of catering service enterprises seems to be changing for worse recently.

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© 2014 日本農業市場学会
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