The Agricultural Marketing Journal of Japan
Online ISSN : 2424-0427
Print ISSN : 1341-934X
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A Study of Feed Rice Distribution in the Phase of the Production Expansion
A Case Study in Katori City, Chiba Prefecture
Masayuki OGAWA
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2017 Volume 26 Issue 2 Pages 54-60

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Abstract
This research explicates Rice Whole Crop Silage (RWCS) Distribution in the phase of production expansion. The analysis target is RWCS made in Katori city, Chiba prefecture and the hearing investigation objects are the Katori Agriculture Promotion Council (the council) and farmhouses. In spite of balance of supply and demand in the city, the RWCS distribution between the different areas is both consistent and continued in Katori city. The production and the circulation of RWCS in Katori city is maintained, and excessive RWCS produced is sold in the suburbs. To expand the distribution area and with an adjustment of supply and demand of rice and RWCS, the council which suggested RWCS circulation was organized again promptly, and decisions about RWCS distribution were debated inside Katori city and outside. While stock raising farmers in the suburbs were viewed preferentially by the new distribution system, setting an RWCS circulation area promotes distribution between the different areas. On the other hand, this setting is the factor which prescribes the limit of the distribution area at the relaxation stage of supply and demand. The functions of the council were to determine the percentage of exclusive kind and increased. The value grew unexpectedly through matches in the city to reduce transaction costs in RWCS distribution. This value is also understood by a stock raising farmer in the suburbs and reflects brand image. That noted, there was a problem in relaxation of RWCS supply and demand in Katori city, and a change in the RWCS supply structure and a new agreement cost occurred in the surrounding area.
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© 2017 The Agricultural Marketing Society of Japan
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