The basic law established by the central government recommends local governments to promote urban agriculture through urban farmers. Higashi-Osaka City is working on its own measures through its “Farm Mileage2 Campaign” (FM), to promote urban agriculture. The following results were obtained by involving food business operators to jointly develop agricultural products in the city. First, the residential areas of consumers preferring ethical foods have expanded based on the shipping destinations of food business operators. Second, events based on the philosophy of the FM movement so that the initiative will not be a mere leisure activity but a place for food and agriculture education that fosters an understanding of urban agriculture. Thirdly, many urban residents want near their homes.
