地域農業の展開と流通研究の役割
野菜流通の視点から
2001 年 36 巻 4 号 p. 155-159
詳細
2001 年 36 巻 4 号 p. 155-159
The purpose of this paper is to examine if marketing studies since '50s have bee useful for the development of regional agriculture in Japan.
In order to achieve the purpose, this paper discusses the following three points:
Firstly, whether the results of marketing studies have served to settle on marketing strategies of production districts (regional agriculture) or not.
Secondly, whether they have promoted the policies favorable to production districts (regional agriculture) or not.
Thirdly, whether they have showed the new marketing strategies and new policies or not.
As a result of these examination, it becomes clear that marketing studies have been useful fully for regional agriculture.
