How People Contact with Contents and Services Provided by Broadcasters

From the June 2018 Nationwide Diary-Method Survey on Cross-Platform Reach

Abstract

The Nationwide Diary-Method Survey on Cross-Platform Reach aims to obtain basic data for the examination of media usage and content developments by periodically conducting a public opinion survey to study “reach” (percentage of people who were exposed to a given content/service at least once during a week) of contents and services provided by broadcasters such as TV and radio broadcasts, data broadcasts, recorded videos, websites, online videos, and SNS. This article chronologically analyzes the trends since 2016 based on the data from previous three surveys.The reach of contents and services provided by broadcasters are classified into three categories: “real-time reach” (real-time viewing of broadcast programs), “time-shifted reach” (time-shifted viewing of broadcast programs), and “internet reach” (contact with digital contents provided by broadcasters). While “real-time reach” decreased from 92.2% in 2016 to 90.2%, “time-shifted reach” increased from 53.5% in 2016 to 57.5% and “internet reach” has increased from 15.0% in 2016 to 17.2%. Although there was no change in “total reach” (engaging in any of the above three), which was 92.9%, when combining these three reach patterns, some change was observed: while “only real-time” decreased from 2016 (37.6% to 33.2%), “real-time, time-shifted, and internet” (engaging in all three manners) increased from 2016 (11.8% to 14.6%). These results indicate that people’s contact with broadcasters contents and services is shifting from conventional “only real-time” to various combinations of “real-time,” “time-shifted,” and “internet” and that those who contact with them in all three manners are gradually increasing.