Insight into Pro-Environmental Behaviors and People’s Perceptions in Bangkok, Thailand

Abstract

Fostering pro-environmental behaviors (PEBs) is a critical step towards achieving sustainable societies, and has become a great challenge for both developed and developing nations. However, understanding of PEBs from the perspective of developing countries is scant. Considering this limitation, the present study aimed to provide some insights into PEBs and reveal how they are perceived and performed by citizens in a developing society. A survey was conducted in Bangkok and its vicinity in Thailand. Our findings indicate that the majority of respondents engaged to some extent in PEBs. Higher degree of perception, older generation and female were key predictors for most of the environmental attitudes. In addition, an in-depth comparison to the literature highlighted similarities and dissimilarities in PEB domains performed by citizens of different societies. The importance impacts of specific features of PEB domains and external factors were pointed out and discussed.