Abstract
The purpose of this study is to identify methods of public relations (PR) used in Soja City’s regional revitalization events and to determine the effectiveness of the methods. Against the backdrop of an aging society with a very low birthrate and the increasing concentration of populations in large cities, local cities need to address community development from a marketing perspective. Among these efforts, PR can communicate attractions to the outside community in a short period. Strategic PR activities are anticipated to be effective, thus significantly contributing to regional revitalization. In this study, the author surveyed previous studies on community revitalization events and researched PR methods. Subsequently, utilizing the author’s practical experience in the field of advertising, a strategic PR campaign for the Soja Denim Mask was implemented, and its effectiveness was assessed.
https://ror.org/038bgk418 
