Host: The Japanese Society for Cognitive Psychology
Previous studies have shown that people choose a frame (e.g., “half full” or “half empty”) based on shift of quantity in communicating quantitative information. We examined whether people intentionally chose a frame based on the shift of quantity. We asked participants to choose the frame conveying content of water in a glass between “half full” or “half empty.” When the shift of water in a glass was presented with a cover story, many participants described the shift of water as a frame choice reason (Experiment 1). In contrast, when participants performed priming task (answering the amount of water in a glass) before the frame choice task, no one described the amount of water in the priming task although it affected frame choice. These results indicated that frame choice was affected by implicit process as well as intention.
