The Ethnic Culture and Tourism Attraction of Tana Toraja, South Sulawesi, Indonesia

Abstract

Many European tourists have been attracted to Tana Toraja as an International tourist spot following Bali in Indonesia. However, Japanese tourists have not selected Tana Toraja as a favored International sightseeing spot as Bali. Tana Toraja is located in the remote mountainous area in Sulawesi and Japanese tourists may regard exotic traditional ethnic culture of Tana Toraja less attractive. Some Japanese only acknowledge Toraja having a tasty Arabica coffee brand. What is the charm point of Tana Toraja as a tourist spot? Following my experience of several visit and some research achievement of the area, I wish to present ethnic culture of Toraja as an important tourism resource and the origin of their ethnic identity.