Abstract
From the viewpoint of increasing the number of foreign visitor, the attractiveness and the accommodating or supporting services of the destinations should be equipped fundamentally. This study focuses on the tourist attraction as a leading factor of visitor satisfaction. Ten possible attraction factors (i.e. natural scenic, traditional culture and hospitality as such) were extracted throughout the literatures and tourism related discussions of Japanese government. Factors influencing visitor satisfaction analyzed based on the quantification method. The analysis result showed that natural scenic and food resulted to be the most significant factors for visitor satisfaction. Moreover, visitors were dissatisfied with a quality of food and accommodation for the regional destinations compared with the city.
