2011 Volume 9 Pages 370-381
Travel intention can directly or indirectly affects travel choices as well as personal attributes such as car ownership and income that important for future transportation planning of developing countries. This study hypothesized that the real travel intention is influenced by travelers’ personality and preference which are free from constraints. Car preference and two types of personality, environmental concern and frugal lifestyle, were selected as the important factors influencing travel intention of travelers especially in developing countries. High level of car preference induced commuters to choose faster travel modes, car and mass transits. Eco-friendly commuters had high intention to travel by environmental friendly modes. Conventional public transports are preferable modes of commuters who have higher level of frugal lifestyle. The intention to refrain from car use is higher for the commuters who have both eco-friendly and frugal personality. Besides, personality and preference also affected attitudes to travel of the commuters.
