This article aims to reveal the role of individual entrepreneurial orientation （risk-taking, proactiveness, and innovativeness） in international strategic alliances and to clarify the relationship between the character of the individual entrepreneurial orientation and the entrepreneur’s experience from a micro-level perspective. First, this article reviews previous research on strategic alliances and entrepreneurial orientation and then proposes the questions. After that, this article analyses action and decision-making of Jin-Tin Pan （Chairman of Taiwan FamilyMart） from 1988 to 1994 to explain how individual entrepreneurial orientation fostered the employee’s learning and created the strategic alliance’s success. Furthermore, this article discusses the background and career of Jin-Tin Pan to find what experiences relate to the individual entrepreneurial orientation before 1988. The results are as follows. First, this article found evidences about the characteristics （risk-taking, proactiveness, and innovativeness） of individual entrepreneurial orientation（Bolton et al., 2012）. For risk-taking, Jin-Tin Pan decided to introduce the electronic system into the convenience store and build a distribution center for Taiwan FamilyMart. For proactiveness, Jin-Tin Pan provided Japanese-style service for local customers compared to competitors. For innovativeness, Jin-Tin Pan established the organizational learning system to facilitate knowledge-sharing among middle managers and store staff to create new ideas. For, philosophy of evangelist and translation of business model （Itami et al., 2017）, Jin-Tin Pan helped local employee to understand the Japanese business culture and arranged the knowledge from Japan to fit local situation. Second, this article confirmed that the experiences at Central Police University （Taiwan）, the University of Tsukuba, and Chinese Automobile Co., Ltd raised Jin-Tin Pan’s entrepreneurial orientation. Finally, this article explains the relationship between manager and employee in the field of individual entrepreneurial orientation in international strategic alliances.
