The authors have conducted an analysis on effects of quality control and hygiene management of fishery products in the landing areas, which center on fishing ports, by taking Hokkaido into an example. The advanced cases in Hokkaido are deliberately selected for the analysis according to the major species. The results are as follows: 1) Consumers as well as producers (i.e. fishermen, sholesalers and middlemen) are highly aware that the quality control and hygiene management of fishery products is a priority matter, 2) Exporting fishery products and supplying to the nation under quality control and hygiene management thereof contribute to the recovery, stablization and rise in value, in addition to expanding the market, 3) The quality control and hygiene management consistent from "water" to "table" by producers and the people concerned in cooperation is necessary for the aforementioned effects.
