Effects of Multiple stops on the Distance Traveled to a Grocery Store

Abstract

Consumers often visit several locations on a shopping trip. The effects of such multiple stops on the distance from home to a store is crucial for understanding spatial patterns of retail choice. The mean distance traveled to a store on a multistop trip is expected to be longer than that on a single stop trip. Data from Hamilton, Ontario, Canada have indicated that travel time from home to grocery store is affected by three aspects of a trip; the number of stops, the number of trip purposes, and the order of a shopping stop.