Proposal of UX method targeting emerging countries (ASEAN)

Abstract

This study proposes a development method for creating new businesses and services in emerging countries such as the Association of Southeast Asian Nations (ASEAN). It verifies the method's usefulness and makes recommendations. The approach focuses on responding to development challenges and environments specific to ASEAN, such as the problem of development man-hours and the lack of UX human resources. The system makes it possible for people without research experience or knowledge of development information to create ideas. This report includes three workshops and extensive verification.