P2M for Product Innovation

-Innovation Roadmap Methodology-

Abstract

Product innovation is one of the most important challenges for the manufacturing industry against the drastic change of economic environment. In the P2M society, there are a few mathematical discussions of the decision-making method for product innovation. In this paper, the authors therefore propose a mathematical decision-making method for product innovation base on the Evolutionary Game Theory in order to deepen the discussion of our ”Core Product” concept. An illustrative example is also provided to assist the understanding of our method.