Human Resources Development of “Director for Vitalizing Regional Economies” by P2M Platform Management:

Content Marketing and Case Studies, Corresponding with Customer Purchase Service Process for Reginal Tourism Planned by Destination

Abstract

Previously presented paper proposed the curriculum design for human resources development of the“Director for Vitalizing Regional Economies” based on “3S model” of P2M platform management. Recently, “regional tourisms planned by destination” that take advantage of the attractiveness of local resources and tourism resources are planned and implemented in Japanese various regions. The feature of the regional tourisms is that experienced tourisms are designed to adjust the focus of target tourists by effectively using these resources. The purpose of this research paper is to describe the following three research issues: (1) trends in content marketing (2) inbound reginal tourism promotion planned by destination corresponding to service process, and (3) investigating the trend of major media used by inbound tourists before and during travel.