2011 Volume 5 Issue 2 Pages 115-126
The study of university spin-offs which aim for initial public offerings has been examined. Meanwhile, university spin-offs which try to mediate between universities and companies have recently attracted people's attention. We examined it from the point of P2M communication management. In this study, questionnaires were sent to manufacturers and university spin-offs. The result of the inquiry made it clear that both of the manufacturers and the spin-offs want to do their collaborative research. Also, the manufacturers hope to buy products from spin-offs, and spin-offs want to sell their products to manufacturers as well.
