BC-2 P2M for Product Innovation : Product Innovation Methodology for Corporate Sustainable Life Cycle

Abstract

Recently, open architecture such as Android has caused the commoditization of commercial products, so that it is difficult to differentiate new products with other products into reality. Differentiation in product concept should be made intentionally along the line of specified purpose. In this paper, the authors propose a new methodology for product innovation through the corporate sustainable life cycle based on the theory of evolution. For illustrative example, iPod was selected to explain the methodology.