電気学会論文誌C(電子・情報・システム部門誌)
Online ISSN : 1348-8155
Print ISSN : 0385-4221
<情報システム,エレクトロニック・コマース>
閲覧行動タイプに基づいたウェブ広告配信シミュレーションモデル
柴田 一樹和泉 潔磯崎 直樹吉村 忍
著者情報
ジャーナル 認証あり

133 巻 (2013) 9 号 p. 1762-1769

詳細
PDFをダウンロード (1885K) 発行機関連絡先
抄録

These days the deveopment of information technology has enabled us more easily to get information on user behaviors on the Internet such as web browsing history and products purchase on the E-commerce sites. E-commerce and Web advertising companies try to make effective use of those data to their businesses by segmenting or modeling their customers. In particular, Web advertising companies analyze browsing histories and interesting advertisements of their customers and intend to display ads which their customers likely to have interests in. These changes have influence on marketers, who make decision about ads delivery. They are required to image and decide their targets, or try some delivery and find them. This study introduces the concept of site browsing behavior type and models customer behaviors on browsing and clicking ads on the Internet based on actual customer browsing history data. This study also assumes that this model should be helpful to the marketers, constructs and runs agent simulations with modelized users to validate the user model, and finally analyzes some particular examples and shows the model is useful for customer targeting.

著者関連情報
© 2013 電気学会
前の記事 次の記事

閲覧履歴
ジャーナルのニュースとお知らせ
  • 【電気学会会員の方】購読している論文誌を無料でご覧いただけます(会員ご本人のみの個人としての利用に限ります)。購読者番号欄にMyページへのログインIDを,パスワード欄に生年月日8ケタ(西暦,半角数字。例:19800303)を入力して下さい。
ダウンロード
  • 論文(PDF)の閲覧方法はこちら
    閲覧方法 (389.7K)
関連情報

J-STAGEがリニューアルされました!  https://www.jstage.jst.go.jp/browse/-char/ja/

feedback
Top