In this paper, business application of the Taste Sensing System is described. Development races of private label brands are heating up in the domestic food industry. It is because consumer needs are diversifying year by year and need to respond them to survive in the market. Thorough pursuit of consumer needs is crucial in product developments. A taste sensor can visualize the needs into numerical data. As a result, a concept of product development becomes clear and therefore its target values are clarified. Besides that, cost reduction and a reduction in the number of raw materials can be possible by applying a mathematical optimization based on a database of sensor outputs. Effective appealing to buyers and consumers is realized by showing characteristics of a new product or renewal product in digitized taste data. In the global market, taste preferences depending on regions are not easy to understand and communicate with each other through their own languages. To understand the differences, a common taste measure is required. By using the measure of taste, it is possible to make smooth communication between producers of farm products and food manufactures.
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