Strategic Design Management Methods in Major Japanese Electronics Companies

Abstract

Corporate design divisions must recognize the sense of value and the way of thinking that society demands in the process of design development. The objective of this study is to clarify (1) the importance of solution design utilizing social design development with value co-creation by users and designers, and (2) a design management method for solution design that incorporates design development of products and services. Analysis using a design management index is presented for today's design field where companies mainly deal with solutions to social concerns.