Analyzing Affective Factors of Writing Stationery under Office Workers' Lifestyles

抄録

The design of multi-functional stationery has reached its peak and consumers' demand for stationery enhances from functional orientation to the affective demand level. As people with different lifestyle form different consumption habits, what measures should take to make consumers more satisfied when using products. Thus, lifestyle research becomes an important link between people and products. In order to realize office worker's affective demand and opinions regarding writing stationery, this research used the AIO scale and analysis method of semantic difference to understand the emotional demand and the preference factors of office workers with different life backgrounds for writing stationery, then in-depth interview was applied with designers of stationery industry to explore stationery design trends. Finally, affective design elements were established for future development of writing stationery through cross-contrast between expert's advices and users' preferences. Because of the study, the research is expected to help developers of the stationery industry to develop writing stationery with high quality meet the affective demands of office workers and promote the competitiveness of stationery industry in Taiwan.