International Review for Spatial Planning and Sustainable Development
Online ISSN : 2187-3666
ISSN-L : 2187-3666
Travel Experiences and Aspirations: A Case Study from Chinese Youth
Feifei Xu Lorraine BrownPhilip Long
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2016 Volume 4 Issue 4 Pages 69-87


Understanding cultural values is vital in tourism as these influence an individual’s travel experiences and expectations. Students represent an important segment of the international tourist population, and Chinese student tourists are an increasingly significant part of that segment. It is therefore important to understand how cultural values influence Chinese students’experiences and aspirations. Will their past travel experiences influence future aspirations? Using data collected from a free-elicitation method, this paper reports on the travel experiences and aspirations of 284 Chinese students. It explores the notional link between past experiences and future aspirations and discusses the impact of Chinese political history and cultural values on tourist experiences and motivations. Implications for marketing are also drawn.

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© 2016 SPSD Press.

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