CSVのリコンストラクション : 社会的責任ビジネスとしてのCSVのメカニズム

抄録

This paper intends to clarify the mechanism of CSV (creating shared value) as a socially responsible business (SRB), which is expressed as the strategic corporate responsibility, put forward by Porter and Kramer. CSV is based on the logic of Porter's strategic positioning approach. Through enlargement of shared value, CSV pursues the maximization of profit of both business and society by a positive feedback mechanism. CSV emphasizes the business view that involves social benefit and/or profit, is orientated toward the maximization of the right kind of profit, and suggests to integrate CSR into business strategy. However the purpose of CSV is not to promote CSR. CSV is only utilizing some elements of social dimensions in which CSR has been regarded as important, to reinforce the strategic position for getting a competitive advantage. For CSV, CSR is only the means to reinforce the uniqueness of the strategic positioning.