日本経営倫理学会誌
Online ISSN : 2423-9925
Print ISSN : 1343-6627
論文
オートノミー・サポーティブ・リーダーの効果の検討
自動車販売店舗における実証研究
木田 世界田村 祐介
著者情報
ジャーナル オープンアクセス

2025 年 32 巻 p. 25-37

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This paper analyzes the impact of autonomy supportive leadership on sales organization performance. Data was collected through a questionnaire survey in car dealerships. Hierarchical multiple regression analysis was conducted. As a result, autonomy supportive leadership had a positive impact on showroom sales. It was also shown that customer targeting may enhance the effects of autonomy supportive leadership. These findings show that autonomy supportive leadership is also useful for improving performance at the sales organization, and that organizational context such as the showroom's marketing strategy is also important.
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2025 日本経営倫理学会
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