抄録
This paper analyzes the impact of autonomy supportive leadership on sales organization performance. Data was collected through a questionnaire survey in car dealerships. Hierarchical multiple regression analysis was conducted. As a result, autonomy supportive leadership had a positive impact on showroom sales. It was also shown that customer targeting may enhance the effects of autonomy supportive leadership. These findings show that autonomy supportive leadership is also useful for improving performance at the sales organization, and that organizational context such as the showroom's marketing strategy is also important.