2016 Volume 62 Issue 3 Pages 191-209
This paper argued what kinds of the relation between inbound and the city promotion which starts with information transmission for international tourism, and argued its significance from the viewpoint on the regional development with the investigations of local governments in Chu-Shikoku and Kyushu region (prefecture and ordinance-designated city).
Although information transmission of tourism would be the public services for region called a city promotion, it is rational that a local public government is charged with the role for control of under-supply derived from market failure. It is also possible to understand by relating information transmission of tourism to traveler's purchase process.
We classified information transmission by local government into four phases; a）that through exchange and experience in place of departure from place of arrival, b) that through the internet medium from place of arrival, c）that through exchange and experience in place of arrival from place of departure, d）that rooted in the usual type international exchange from place of arrival. Using the SWOT analysis, comparative studies was performed while applying this classification to investigations. Regarding local government policy, there is difference in phase a) and d). Especially in phase a) as the strengths of internal environment, some local government have set up a branch office in oversea region, other local government have dispatched a staff to an overseas local government. In phase d) as the opportunities of external environment, some local governments have been performed the international exchanges during more than twenty years. The difference in these city promotions might reduce a psychological barrier of foreign traveler's visit to Japanese local cities. This improvement of the accessibility have influenced on inbound invitation in a local city through reduction in transport costs.
